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The passionates vs. the non passionates

Every morning now I start out by reading FriendFeed. This morning there was a post by Steve Spalding called “the Web’s dirty little secret” which is about how small the audiences are here in the tech...

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The most important Google Tool for businesses (that you probably have never...

Yesterday, when I spoke at the New Media Expo I showed off the Google AdWords Keyword tool. Then I asked how many people had used this tool before. At least 1/3rd of the audience didn’t raise their...

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How to be a stealth site

Let’s say you want to introduce your product on a certain date. Say on Monday because you are demonstrating your product at Demo or TC50. Well, you aren’t allowed to show off the product, right? So,...

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The best marketer of 2008 reads us the ROI act

You think the best marketer of the year is Tom Peters? Guy Kawasaki? Seth Godin? Sorry guys. It’s Gary Vaynerchuk. He owns a sizeable wine store in New Jersey. Sells $50 million a year. And he reads...

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